{"id":324971,"date":"2026-09-21T20:15:00","date_gmt":"2026-09-22T02:15:00","guid":{"rendered":"https:\/\/tabasco.quadratin.com.mx\/?p=324971"},"modified":"2026-09-21T19:58:52","modified_gmt":"2026-09-22T01:58:52","slug":"ia-no-sustituira-a-mercadologos-dice-director-de-la-carrera-en-el-itam","status":"publish","type":"post","link":"https:\/\/tabasco.quadratin.com.mx\/index.php\/2026\/09\/21\/ia-no-sustituira-a-mercadologos-dice-director-de-la-carrera-en-el-itam\/","title":{"rendered":"IA no sustituir\u00e1 a mercad\u00f3logos, dice director de la carrera en el ITAM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">OAXACA, Oax. 21 de septiembre de 2026.- La inteligencia artificial est\u00e1 transformando la mercadotecnia, pero no elimina su campo profesional, afirm\u00f3 Jos\u00e9 Javier Medrano P\u00e9rez, director de las licenciaturas en Administraci\u00f3n de Negocios y Direcci\u00f3n de Mercadotecnia del Instituto Tecnol\u00f3gico Aut\u00f3nomo de M\u00e9xico (ITAM).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En entrevista, explic\u00f3 que las nuevas herramientas permiten conocer mejor a los consumidores, identificar sus patrones de comportamiento, analizar grandes cantidades de informaci\u00f3n y generar contenidos con mayor rapidez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para los futuros mercad\u00f3logos, consider\u00f3, esto representa una ventaja porque dispondr\u00e1n de mejores instrumentos para realizar su trabajo. El punto central ser\u00e1 saber utilizarlos y, sobre todo, conservar la capacidad de decidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La nota completa en <a href=\"https:\/\/oaxaca.quadratin.com.mx\/ia-no-sustituira-a-mercadologos-dice-director-de-la-carrera-en-el-itam\/\">Quadrat\u00edn Oaxaca<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las personas reciben informaci\u00f3n de numerosa marcas, productos y servicios y pueden sentirse abrumadas ante tantas alternativas <\/p>\n","protected":false},"author":3,"featured_media":324977,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[1351,16591,16592,16593],"series":[],"class_list":["post-324971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nacionales","tag-ia","tag-itam","tag-mercadologos","tag-mercadotecnia"],"_links":{"self":[{"href":"https:\/\/tabasco.quadratin.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/324971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tabasco.quadratin.com.mx\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tabasco.quadratin.com.mx\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tabasco.quadratin.com.mx\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tabasco.quadratin.com.mx\/index.php\/wp-json\/wp\/v2\/comments?post=324971"}],"version-history":[{"count":"2","href":"https:\/\/tabasco.quadratin.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/324971\/revisions"}],"predecessor-version":[{"id":324979,"href":"https:\/\/tabasco.quadratin.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/324971\/revisions\/324979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tabasco.quadratin.com.mx\/index.php\/wp-json\/wp\/v2\/media\/324977"}],"wp:attachment":[{"href":"https:\/\/tabasco.quadratin.com.mx\/index.php\/wp-json\/wp\/v2\/media?parent=324971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tabasco.quadratin.com.mx\/index.php\/wp-json\/wp\/v2\/categories?post=324971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tabasco.quadratin.com.mx\/index.php\/wp-json\/wp\/v2\/tags?post=324971"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/tabasco.quadratin.com.mx\/index.php\/wp-json\/wp\/v2\/series?post=324971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}